The Biggest Trends in Social Media for 2020
2.96 billion daily active users worldwide, marketers believe that it’s an essential part of business. However, it’s an ever-changing space. Brands to know what they can anticipate about the future of social media. It’s vital to be proactive with the changes that are yet to come. We welcome (and welcome back) the strategies that are set to help businesses and individuals achieve social media success. Here are some of the biggest trends in social media that you need to know about in 2020 . 1. Audience Segmentation is Top Priority Likes, subscriber and follower counts, and views are no longer central to social media strategies. Brands are challenged to find new ways to measure success. They’re competing not just for people’s attention, but also the rate and duration of user engagement. That’s why they’re looking for solutions that use relevant data to determine the quality of their audience. This is where audience segmentation comes in. It doesn’t only look into people’s demographics. Se